Today, etnies celebrates BMX team rider Nathan Williams’ winning two NORA's (Number One Rider Award) for Video Part of the Year & Street Rider of the Year.  For the last three years Nathan has worked with Christian Rigal on an independent video project called “Why Not” with the goal of creating something really special on their own.    

Filmed entirely in 4k/5k at street spots from California to Texas, “Why Not” is nine minutes of next-level riding that will leave you wondering what you just saw.  “Why Not” is currently available for download here: https://gumroad.com/nathanwilliamswhynot

Cheers Nathan!